Ellarose interiors is Nigeria’s most recommended store for Luxury interior goods, Bespoke rug production and bespoke Interior Design. They are a next-generation Luxury brand that has gained recognition for being the number 1 bespoke rug producers in Nigeria.
About The Project
We implemented strategic PPC campaigns to target high-intent customers actively searching for luxury interior solutions and also managed their social media accounts. Our data-driven approach: ✔ Increased website traffic from premium buyers ✔ Optimized ad spend for maximum ROI ✔ Improved brand visibility in a competitive market
Shopify Store Optimization
Our first step was auditing Ellarose’s Shopify store to identify performance bottlenecks. Based on the findings, we:
Redesigned key pages (Homepage, Product Pages, and Checkout) for clarity, better hierarchy, and conversion intent
Improved mobile experience, optimizing layout, font sizing, and CTAs for seamless smartphone browsing
Enhanced product descriptions to reflect the luxury positioning and provide buyers with useful, SEO-optimized content
Integrated trust signals such as reviews, secure payment icons, and guarantees
GA4 Integration & Analytics Setup We Set up a new GA4 property specifically designed to capture Shopify event data and store analytics
PPC Campaign Management
To capitalize on the optimized store, we launched data-driven pay-per-click campaigns:
Meta Ads (Facebook & Instagram): Created eye-catching carousel and video creatives that reflected the premium nature of Ellarose’s products
Retargeting Funnels: Built remarketing audiences to bring back abandoned cart users and site visitors who showed interest but didn’t convert
Ad A/B Testing: Continuously tested variations of copy, headlines, and creatives to determine what resonated best with Ellarose’s high-end clientele
Digital Marketing & Growth Strategy
In parallel with paid campaigns and store optimization, we built a broader digital strategy to support long-term growth:
Content Strategy: Suggested blog ideas and page content around rug care, interior tips, and luxury decor trends to improve organic SEO over time
- Analytics & Reporting: Implemented conversion tracking through Google Tag Manager and created custom dashboards to measure campaign and store performance in real-time
