Abiola Kila Onalaja is a dynamic leader in business management, sales, and marketing with over 15 years of experience. Renowned as both a successful entrepreneur and a Chartered Management Consultant, her career is distinguished by her adept ability to merge strategic insights with creative innovation across a various business ventures.
About The Project
At GRAMEF, we took on the challenge of creating a compelling digital identity for Abiola Inspires by designing a modern, professional website on Wix and running targeted PPC campaigns to drive traffic and conversions. Services Rendered : Custom Wix Website Development, Email Marketing & Community Growth
Abiola Inspires is a respected public figure, speaker, and mentor passionate about helping individuals—especially women—unlock their potential and excel in life. With her signature event, “Inspire To Excel,” Abiola aimed to bring her community together for a powerful, transformational experience. Our role was to design and execute an email marketing campaign that would build momentum, grow her mailing list, and convert subscribers into event attendees.
Wix Website Design
We built a visually appealing and conversion-driven website using Wix, ensuring:
✅ Elegant & Professional Design – A clean, modern layout tailored to reflect Abiola’s personal brand and mission.
✅ Mobile-Optimized & Fast Loading – A fully responsive design that ensures seamless browsing across devices.
✅ SEO-Optimized Structure – Implemented best SEO practices within Wix to boost organic rankings.
✅ User-Friendly Content Management – Wix’s intuitive backend allows Abiola and her team to easily update content without technical knowledge.
Email Marketing
We created a three-phase email marketing funnel built around awareness, nurture, and conversion:
- Audience Growth & Segmentation
To attract new subscribers, we launched lead magnet campaigns via social media and her website—offering free downloads like affirmations and a personal growth checklist. Mailchimp’s audience segmentation tools allowed us to tag users based on entry points and engagement, making our messages more personalized. - Pre-Event Nurture Sequence
A carefully curated series of nurture emails introduced the “Inspire To Excel” message and built anticipation. - Conversion-Driven Campaign
In the final stretch, we ramped up the frequency of emails to create urgency - Countdown emails with bold CTAs
